COPYWRITING & JOURNALISM
As a freelance journalist, I have been working for print and online media such as wir eltern, SonntagsZeitung, Blick am Abend, Migros Magazin, H Magazine (Swiss Deluxe Hotels), and many others for almost 20 years. My preferred subjects are beauty, fashion, home and living and travel, but I’m very open and inquisitive.
As a copywriter, clients like Volvo, Meister Schmuck, Ochsner Shoes, Tommy Hilfiger Equestrian, Radical Skincare, Coop, Christ Schmuck & Uhren, and most recently the Swiss department store chain Globus have profited from my succinct writing style: From website copy to customer newsletters, press releases, advertorials or social media captions – I convert messages to make sure they’re heard.
Both in German and English.
SOCIAL MEDIA WORKSHOPS & CONTENT CREATION
Is an agency too much, but a coaching session not enough? As a content creator, I don’t just run my own channels for my beauty online magazine Hey pretty, but also create content for brands and companies of all kinds, from Zurich’s Millers Theater to hautbalance.ch.
From creating ready-to-use editorial plans with photos, videos and texts to short-term campaigns and Reels, I enjoy helping small- and medium-sized businesses with their social media appereance.
My services range from personalized workshops for social media to all-inclusive creation and management of social media channels, including community support: Instagram (and yes, Facebook, too!) is my thing, and I’ll gladly lend you my particular skill set, as well as my freelance creator team.
BEAUTY INDUSTRY CONSULTING
With nearly 20 years of experience as a beauty journalist, I have both a large professional network and unique insights into the Swiss beauty market – both as an expert and a consumer. For this reason, I regularly am consulted by beauty brands and branding agencies, to share my inputs in terms of strategy, marketing, packaging and product formulations. Contact me!
EVENT HOSTING
For ten years, I worked as a radio host at Radio 105; which not only led to my in-depth knowledge of the pop music scene of the Naughties, but also made sure that I feel right at home as a host or presenter, too. I’ve been called spontaneous, funny and eloquent – which I’ll gladly prove to you on stage or at an event (in German, Swiss German aka Züridüütsch and English).